An email signature is a concise text file that contains basic information about an individual or firm and strategically placed at the end of emails. Email signatures for law firms are differently styled from other regular signatures for a reason.
While the principles guiding the choice of words and details to include are the same, law firms are expected to use these principles contextually as an effective email signature is an integral part of branding and marketing.
It’s a dynamic and virtual business card embedded in every message you send. And for lawyers especially whose primary mode of communication with their opposing counsel, clients, and potential clients is via emails, your email signatures have to become a crucial part of your content arsenal. It must be concise, complete and compelling.
Therefore, how can law firms in general and lawyers, specifically, benefit from their email signatures?
Branding is the consistency that creates that unique place in your client’s mind every time they think about you and your law firm and its services. Your name, firm’s name, a distinctive logo with an ability to distinguish itself from the competition are important for branding your firm successfully. A small logo of graphic in the email signature often goes a long way toward branding you and your law firm. When a client opens the email message and sees your firm’s logo, they will know exactly what your affiliations are and what you represent. Another important tip is to put a professional photo in your email signature – a headshot is perfect. This instantly builds trust and gets you incredibly high email response rates. One more thing to include – your website address and if you do not currently have a website, a link to a LinkedIn profile would suffice. If potential clients want to know more about you, they can either click the link you provide or search for you using Google. Generally, people want to know who you are in 30 seconds: so, make your email signature count as a branding style for your law firm.
A well-structured email signature can be the perfect marketing solution to promote your firm’s website or blog and ultimately, your legal services. Each email sent out by you and other lawyers in your law firm can boost your website or blog visibility, bring in high-quality traffic to your site, help to increase your brand awareness, and improve your Search Engine Optimization (SEO). This can become a game changer for your firm in the competition. The more people your unique email signature attracts to your visit your website or blog, the further your brand goes and the larger your client base becomes.
Your email signature may be a strong element in the scheme of your marketing, but it can also be the most concise and consistent way to communicate who you are, what your law firm has to offer and where to find you. In essence, email signatures help set the tone for your business and can reflect a great degree of professionalism. To make your signature as professional as possible, you should do away with flashy fonts, colors and moving images.
No quotes reflecting an ideology, religious belief or political preference. Yet, you must not leave out important details like your name, firm’s name, firm’s logo, firm’s address, website or blog name, your professional headshot, and your contact details including your phone number, email address and LinkedIn profile. Ensure to keep it inclusive yet concise.
In the legal industry, accessibility is of enormous importance. Whether your client is getting arrested by the police, being audited by the tax authorities or having corporate troubles, getting in touch with you is everything to them – your clients. An effective email signature can make it simple for clients to reach your law firm without hassle, using the channels you listed in your email signature. This means that the details stated in your email signatures be reviewed regularly and updated in order to abide by the principle of accessibility.
A disclaimer is a universal lawyer language. When sending emails, law firms should include a disclaimer stating that whatever confidential information they are sending is intended for particular persons: and when such confidential information falls into the inbox of an unintended person, such person must delete or destroy such information and immediately contact the law firm – explaining the error in the delivery. In summary, disclaimers can be likened to an insurance policy that helps law firms and lawyers, in particular, avoid the liability of leaking confidential information.
Disclaimers also help to provide immediate repair in the event that such a situation occurs. Disclaimers must be inserted with email signatures in simple language – no legalese.
Here we have a beautiful email signature that can be used by a law firm, or lawyer. Image information is fictional and does not represent actual data.
Communications by email are vastly prevalent in the corporate world – most especially by lawyers. Despite this, most lawyers and law firms do not know how to make the most of a well-crafted email signature. From branding and marketing to professionalism and accessibility, effective email signatures offer you great benefits – free of charge – which you would have had to pay branding/marketing specialists to offer.
Much more is the noteworthy but often ignored benefit which the semblance of insurance policy that disclaimers attached to email signatures bring. All in all, a concise, complete and compelling email signature is leverage for your law firm, use it well.